FAQs - 97 South Song Sessions

Where is the event being held?

The 5th Annual 97 South Song Sessions live music event will be held July 21 and 22, 2023 at the Penticton Trade & Convention Centre, North Ballroom. Doors open at 6:45 pm, show starts at 8:00 pm.

VIP Passholders will attend VIP events at the Penticton Lakeside Resort and the main show at the Penticton Trade & Convention Centre.

How many artists will I see?

You will see 4 songwriters plus a special guest appearance.

What type of music will I hear?

97 South Song Sessions is a multi-genre, live music event where you can expect to hear Country, Rock and Pop. Award-winning singer/songwriters will take the stage, playing acoustically, in-the-round and share the stories behind their hit songs.

What’s ValleyFirstTix?

ValleyFirstTix is the preferred ticket vendor of the Penticton Trade and Convention Centre. When you choose Buy Now on our 97 South Song Sessions ticket page, you will be directed to the ValleyFirstTix platform to complete your purchase.

Where do I enter the promo code I have?

After you choose Buy Now on our 97 South Song Sessions ticket page, you will be directed to the ValleyFirstTix platform to complete your purchase. To use the promo code, select ‘Presales & Promos’ in the top left corner of the ValleyFirst page and enter your code.

Is there assigned seating?

There is no assigned seating. The stage is in the centre of the room with chairs on all sides. There is not a bad seat in the house.

What’s the cancellation/refund policy?

In the event of festival cancellation by the organizer, principal pass/ticket fees (excluding service fees) will be reimbursed. No other refunds are available.

What is the Covid Policy?

97 South Holdings Inc. will abide by all Federal and Provincial guidelines related to festival/event gatherings.