97 South Holdings Inc. is a British Columbia based company incorporated to establish 97 South Song Sessions, a music entertainment festival held in the Okanagan Valley. The company is captained by experienced entrepreneur and business person, Robin Ott and includes on its board, Robert J. Ott, founder & former CEO of ole, one of the world’s foremost music companies whose roster included artists and songwriters such as Rush, Timbaland, Chris Janson and Big Wreck. The company’s mission is to establish and grow a distinct music entertainment festival featuring songwriter performances from around the world, as a complement to and in promotion of, the Pentiction/Naramata wine region as an international and cultural destination.

Robin Ott


With bases in British Columbia’s Okanagan Valley, Toronto and Los Angeles, Robin is an entrepreneur with a track record of supporting entrepreneurs and businesses in Canada and internationally.

Robert Ott


Robert Ott is Founder & Former CEO/Chairman of ole, one of the world’s largest independent music publishing, recorded music and rights management companies.