Third Annual 97 South Song Sessions 2021 Festival Passes Now On Sale
Featuring Grammy Winner, Tim Nichols & Host Paul McGuire

For Immediate Release
December 1, 2020

(December 1, 2020, Penticton, British Columbia) – 97 South Song Sessions is pleased to announce festival passes for the third annual songwriter performing festival will be available for purchase starting December 1, 2020. This year’s festival runs July 23 and 24, 2021 and will be held at Penticton Lakeside Resort ( 21 Lakeshore Drive W) and the Penticton Trade & Convention Centre ( 273 Power Street). Pass holders will enjoy two 90-minute shows on back-to-back nights featuring unique, multi-genre songwriter lineups at each performance. A weekend festival pass is $120 CAD per person and VIP passes are available for $300 CAD per person, plus applicable taxes/fees. Festival passes are on sale now and can be purchased online.

The weekend series of shows is hosted by media personality Paul McGuire and features hit Pop, Rock and Country songwriters from the United States and Canada. Music lovers will enjoy acoustic performances of some of the industry’s most loved songs, while listening to stories about how these songs came to be. Grammy winner, Tim Nichols (Live Like You Were Dying/Tim McGraw) returns to the show in 2021 and will assist 97 South with lineup curation. “We’re excited to bring such a special lineup of world-class songwriters to our beloved Okanagan Valley and to introduce a national audience to this beautiful and fast-growing wine region,” says Robert Ott, director, 97 South Song Sessions and former music industry CEO. “Our past audiences have found this event to be an unparalleled, pure music and storytelling experience. It’s a powerful performance and one of the most purely creative, intimate music happenings you’ll ever be part of.”

The 97 South Song Sessions 2021 lineup will be announced over the coming weeks and promises an impressive slate of songwriting talent as seen in previous years. It may include writers who were scheduled to perform at the 2020 festival including: Neil Osborne (54 40), Jeff Trott (Sheryl Crow), Gary O’ (.38 Special, Kim Carnes, Molly Hatchett), rising star Jessica Mitchell (Celine Dion, Trisha Yearwood), Grammy Nominee, Deric Ruttan (Dierks Bentley, Eric Church, Blake Shelton), and Liz Rodrigues (Celine Dion, Pink, Eminem).

Nestled between mountains and lakes Okanagan and Skaha, Penticton is a vibrant hub of this Canadian summer playground that features some 200 wineries. 97 South Song Sessions is named after the highway that connects the Valley and is the ultimate destination experience where wine pairs with incredible farm-to-table cuisine produced by local chefs.

"After being a part of the first 97 South Song Sessions, by the time I got home to Nashville, I was already looking forward to going back for 2021," said Tim Nichols. "The event founders had a vision to combine the gorgeous setting of the Okanagan Valley with amazing wineries, and some of the most talented singer-songwriters in Canada and the U.S."

For more information, visit 97 South’s website and follow @97southsongs on Instagram, Twitter and Facebook.

For more information, please contact:

Bob Sumner

Jamie Campbell